Maqer

Lafarge Holcim’s Maqer is a digital innovation platform that focuses on real life necessities. By building a powerful network that empowers the people on-site, Maqer created a space for collaboration, inspiration and interaction – they created the internet of needs.

While the Q as a whole stands for intelligence and quality, the O visually symbolizes the space of innovation, and the tail serves as the link to the outside – illustrating that innovation needs dialogue, collaboration and most importantly understanding the needs. The concise green is inspired by the typical signal colors of the building industry.

My task: translate the design into the digital space with a microsite to launch the brand.