Quotient
UX / Web Design
Quotient is a commercial-stage diagnostics company. In 2013, they’ve launched MosaiQ™, the world’s first fully automated, consolidated testing platform, a game-changed for their industry.
My task: as the lead UX/UI designer of the new corporate website, I was involved in all the main stages of the project:
- Research – Gather insights via workshops and analyse the results
- Definition – Detail personas and website requirements
- Ideation – Create sitemaps and wireframes
- Production – Design mockups of the main pages, supervise the development and test the final live product
Research
Workshops & Insights analysis
On-site workshops and a subsequent analysis of the results indicated the need for several changes to the future website, including:
- Clearer structure for all pages with integration of standalone sites within the main one
- Stronger focus on sales and customer services, with improved lead-generation
- Revamped careers section and better integration within the information architecture
Definition
Personas & Requirements
After the Research phase, we’ve used the insights gathered to define the Requirements as well as a series of 5 Personas to cross-reference during the following stage of the process.
Ideation
Sitemap & Wireframes
Because the structure of the website required an almost complete overhaul, this phase was very important to define key aspects to be discussed on a series of weekly meetings with the client, before moving to high-fidelity mockups.
Production
Web Design & Support
The final delivery to the development agency contained more than 20+ high-fidelity mockups created in Figma at three different breakpoints: 414px, 1440px and 1880px.
After the delivery, we’ve offered a supportive role by proving additional assets, responding to queries during the development and testing the final websites prior to going live.
